In the early days, when McPhat was still a 'young boy', I always figured that making a good (looking) product would be enough. We'd reach enough people, sell enough packs and take the Flight Simulation world by storm all while doing what we love doing best: Making beautiful graphics..

Boy, was I wrong.

In the past couple of years the harsh reality hit me. You can make the most beautiful product in the world, but if nobody knows you and knows where to find you, you're left out stranded. It'll be just you, your good intentions, great ideas and your product..

So much for 'If you build it, they will come' right? Thanks for nothing, Mister Costner...

Fast forward to today, I can honestly say : 'Long gone are the days that I spend my time solely on what I do best and nowadays my hours are divided between running McPhat Studios and making an occasional texture here and there, when.. IF I find the time'. Something I wish was the other way around. With 'running McPhat Studios', I really mean keeping taps and track on our Facebook page, our Twitter account, our YouTube channel, blog, newsletter and just today yet another, new social media outlet hit the mainstreams:

Google+ brought in the brand pages!

For those of you not familiar with Google+, it's basically Facebook, but less clouded with a million features that change every fortnight. It also gives the opportunity to share with 'circles', which is basically a hipster name for self made groups of people who you can then choose to share only relevant information with. Great if you want to reminisce that night of mayhem with your buddies, but don't want your Chief Pilot (or your mom) to get the wrong impression of you (if she hasn't already). 

While I was eager to try out Google+ privately, I am not jumping up and down in sheer happiness about the implementation of the new brand pages. Like our Facebook fan page, it gives us a way to communicate with our users and customers, without them having to come to our website, check out our forum, our community page or our blog (do come back though), saving them time...

More convenient for you, the user, but more work for me, the guy who has to update all those pages, mostly on a daily basis.

Do me a favour though okay?

Join our Google+ brandpage, so me updating it, at least has some sort of a purpose...

CLICK TO JOIN!